Discover personal experiences that inspire travel - MGallery, Accor's luxury collection hotel brand, has announced the launch of its "MGallery Hour" brand campaign in Greater China, inviting guests to stay in exclusive experiences created by MGallery. Each MGallery hotel takes the local culture as a starting point, and is designed around a moving story with unique local characteristics, inviting guests to explore meaningful travel experiences and treasure unforgettable life moments, so as to gain a deeper understanding of the brand's unique philosophy.
As a global leader in luxury select hotels, MGallery is committed to delivering meaningful and memorable experiences to its guests. Each MGallery hotel is centered on a rich and immersive "local culture," presenting a unique story and cultural flavor that is integrated into the local hotel and travel experience, encouraging guests to create authentic and inspired journeys. Both characteristics of beauty, and culture to explore, or physical and mental haun live... All will be opened and released under the inspiration of the rich connotation of the MGallery brand, helping each traveler to inspire in the process of travel, discover their own "see, hear, move, feel" moment, and transform it into unforgettable moments and good memories.
Currently, MGallery has more than 120 hotels in nearly 40 countries around the world, each of which is inspired by a unique and compelling story. Designed for life, literature and culture enthusiasts, these boutique hotels incorporate local features into every design detail, presenting a rich and immersive "local cultural experience". Here, travelers can read back-to-basics, unique narratives and spirits, learn from local art elements and design features of unique materials, and harvest unforgettable experiences that inspire the mind and are worth collecting... Ultimately, these unique experiences will come together to make every "moment" at MGallery Hotel an "unforgettable Mgallery" - which is why the MGallery Hotel launched its "Hour MGallery" branding campaign.
James Wong, Chief Brand Commercial Officer, Accor Greater China, said that the MGallery brand has responded positively to the mindset shift of travelers from "seeing the world" to "understanding the world" : "As the Greater China market matures and consumption upgrades, more and more Chinese travelers are prioritizing personalized needs, understanding the world, and experiencing, and taking the stories and inspirations gained during travel as precious precipitation for self-enjoyment and self-growth." They pursue quality trips with deeper exploration and are keen on immersive experiences with more cultural connotations. We believe that MGallery hotels are not just a place to stay, but a mix of cultures, arts, and local people, each of which offers guests a unique travel experience that is both meaningful and lasting. By launching a themed campaign in Greater China, we hope guests will discover the unique story behind MGallery, write their own 'MGallery hour,' and together create spiritual resonance beyond the hotel."
In Greater China, there are already six MGallery hotels waiting to be explored: MGallery Collection Hotel Maitreya East Charm, MGallery Collection Hotel Yinyue Hong Kong, MGallery Collection Hotel Mingyi Hong Kong, MGallery Collection Hotel Luneng Wang Changbai, Sofitel MGallery Chengdu Haiquan Bay, and MGallery Hotel Dunhua Taipei. Through touching narratives and experiences, guests will be able to fully explore the deeply rooted local culture of each MGallery hotel, and embrace unique experiences to "stay different for a moment" and cherish unforgettable memories.
Explore the mystery of "red" color culture in the secret scenery of Southeast Yunnan - Maitreya East Charm MGallery Collection Hotel interpreates local customs and customs with unique architecture. Designed by a master sculptor, the hotel perfectly integrates the culture of Maitreya wine, Yi fire culture and the concept of symbiosis. The hotel will integrate the characteristics of ethnic minorities into the service, the welcome ceremony of the local Yi Hani, the wine opening ceremony at night, and the pottery teacher to make red clay works. Immerse guests in a unique local cultural experience.
Located on Lantau Island, Silver Yue Mgallery Collection Hotel Hong Kong blends the surrounding silver mining history with the surrounding natural scenery to create a peaceful and relaxing atmosphere. The theme of "Silver mine" runs through the overall design of the hotel, cleverly integrating local history and culture into the space experience, creating a well-designed artistic journey for guests. Here, guests can relax, feel the peaceful energy of nature and immerse themselves in a luxury experience of regional character.
Located in the bustling Wan Chai district, Mingyi MGallery Collection Hotel Hong Kong is designed with plenty of natural wood elements to create a bright, comfortable and tranquil atmosphere. The only Japanese-style tatami room in Hong Kong allows guests to enjoy the intoxicant city scenery; The top floor whiskey bar Uncle Ming's offers an extensive selection of international single malts to immerse guests in the charm of professional bartending. The hotel cleverly combines the urban charm of Hong Kong with the laid-back charm to bring guests a unique journey of discovery.
Mgallery Collection Hotel Changbai is located in the beautiful resort of Changbai Mountain, built on the scenic vantage point of 999 meters above sea level, overlooking the Changbai Snow peak forest, enjoy the magnificent scenery of this pure natural land. The design of the hotel incorporates the unique local natural landscape and animal and plant forms, and creates a poetic artistic atmosphere with mechanical oil paintings and hollow lights. Guests can also delve into the local cultural charm through the dining experience combining the unique ingredients of Changbai Mountain.
Sofitel Chengdu Haiquan Bay MGallery features the thousand-year-old "White Horse Spring" natural radon hot spring in Jintang, Chengdu, creating a unique recuperation and private soup villa experience. Guests can relax in the tranquil hot spring resort. The hotel integrates the local spring water culture, presenting guests with the unique experience of "cold spring" cool spring in spring and summer, and "hot spring" health in autumn and winter, allowing guests to fully feel the slow life of Chengdu.
The newly opened MGallery Hotel in Dunhua, Taipei, designed by renowned architect Philippe Starck, blends traditional and modern elements. On the basis of retaining Taiwan's local cultural characteristics, the hotel has been upgraded to present guests with a unique sensory experience spanning art, culture, creativity and wisdom, transforming Taiwan's rich cultural heritage into a unique stay experience, fully demonstrating the charm of contemporary design aesthetics.
Four more hotels will join MGallery's Greater China network this year:
Inspired by three unique and enduring symbols of Nanjing - the city wall, the river and the plane trees - Mingyi MGallery Hotel Nanjing creates a contemporary blend of interiors that echoes the city's cultural connotations and landscapes, creating an "urban serenity, a home away from home". It is not only an important point to look back on history, but also a livable residence in the middle of the city, allowing guests to enjoy a peaceful and peaceful life time and a private and unique stay experience.
Wuxi Dangkou Ancient Town MGallery Hotel is located in the thousand-year-old history of Dangkou ancient Town, Xishan District, the style and magnificence of the imperial master Huacha mansion re-interpretation, the imperial scholar, the royal son of the noble status of the full display, but also the poetry of his talent outside the performance. By promoting traditional culture and elegant experiences, the hotel aims to provide travelers with a guest's stay experience, while highlighting artistic expression, traditional poetry and modern aesthetics through retro design.
Located in the main venue of the Chengdu World Horticultural Exposition, the MGallery Hotel Chengdu Shiyuan Waterfall is a narrative theme of "scenic scenery, comfortable living", creating an architectural wonder surrounded by waterfalls, gardens, greenery and landscape. The rich local culture and cultural atmosphere of Chengdu unfolds slowly in the hotel space, and the multi-sensory interpretation of all kinds of customs of the land of abundance, allowing guests to experience the unique charm and vitality of Chengdu, and enjoy the diversity and fun of western Sichuan culture.
Shenzhen Fashion Town MGallery Hotel is located in Dalang Fashion Town in the north of Longhua District, Shenzhen. It is designed and built with the theme of "Gathering world highlights and gathering extraordinary shows". Tucked away in the Shenzhen Fashion Week venue, the hotel establishes itself as a school of awareness and beauty for visitors, an inspiration laboratory for designers and an attitude screening hall for performers, providing a delightful experience through bold design, creative dining and wellness facilities.
About MGallery
Mgallery is the first in the collection of selected hotels, a collection of hotels around the world with moving stories and unique designs that break traditional standards and create engaging Spaces that tell unique stories. Mgallery has more than 120 select hotels around the world, each with a unique local story behind it. From the hotel's exclusive design, sensory enjoyment, the art of mixology, to its unique beauty, cultural exploration, and immersion, MGALLERY hotels have demonstrated exceptional quality, allowing guests to be opened and released by the MGallery culture for meaningful and unforgettable experiences. Notable hotels in The MGallery collection include Hotel Molitor in Paris, Hotel INK Amsterdam, Hotel Santa Teresa in Rio de Janeiro, The Porter House in Sydney, Australia, and Hotel Art Saigon in Vietnam. Mgallery is owned by Accor, a leading international full-service hotel group with more than 5,600 hotels in 110 countries. The MGallery brand participates in the Accor Lifestyle Guest Loyalty Program to provide members with wonderful hotel experiences, service, and rich and meaningful benefits.
