Focus on showing the design advantages of the Group to provide owners with a "one-stop solution" for design and procurement
Recently, the IHG Design & Innovation Lab, the world's first experiential space of intercontinental Hotels Group, landed in Shanghai. As a new innovation practice of intercontinental Hotels Group, Intercontinental Design Innovation Space integrates product display, interactive experience and innovative research and development, focusing on the latest room design, technology and technology of its brand hotels, and promoting the group's innovation practice. The space is open to owners and partners, allowing owners to experience the brand's features, engage in in-depth communication and feedback, and provide a "one-stop solution".
Mr. Chan Changqun, Vice President, Hotel Opening Business Division, Greater China, intercontinental Hotels Group, said: "In China for 49 years, intercontinental Hotels Group is committed to providing Chinese consumers with high-quality, personalized residential experiences, deep insight into market trends and consumer needs, and strive to bring higher return on investment and operating profits for owners. By launching Intercontinental Design Innovation Space in China, we hope to create new design concepts and products based on the needs of Chinese consumers, and pass them on to the world through intercontinental's various brands, leading the global hotel design concept and fulfilling the promise of 'in China, for China'."
With "blind box" as the design concept, presenting the hotel design concept of continuous iterative development
The facade of the intercontinental Design Innovation space is like a large glass box, and the interior of the space is composed of a number of independent "small box" like Spaces, each showcasing the latest design of the group's hotel brands. After entering the intercontinental Design innovation space, multi-functional areas such as the audio-visual reception hall, hotel supplies design display wall, immortal moss wall, and bar counter have come into view, showing the entire open and interactive design concept of the space in an all-round way, so that every arriving partner can gain the comfortable experience of "home" while understanding the design and innovation cases of intercontinental Hotels Group. Step into the hotel room design exhibition area, you can personally feel the true presentation of the room space of various hotel brands under the intercontinental Hotels Group. The exhibition and room design of Intercontinental Design Innovation space will be updated from time to time, and continue to introduce other brands of the Group, so that partners have a new experience every time they come, like opening a "blind box" is full of surprises.
At present, there are three brands in the Intercontinental Design Innovation space - Holiday Inn Zhixuan, Holiday Inn and Yiheng Hotel. With the brand concept of "simple and intelligent travel experience", Holiday Inn Wisdom, a pioneer in high-end select service hotels, has equipped ergonomic chairs, adjustable desks, wireless chargers and other facilities in the rooms, allowing guests to relax and work at the same time. Holiday Inn meets the travel needs of both business and family travelers through warm hospitality and modern design combining tradition and innovation. The intimate design of separate toilets and sofabed makes it popular with family travelers. Advocating a healthy lifestyle, Yat Hang Hotel has a fitness corner in each room, equipped with yoga MATS, dumbbells and other commonly used fitness equipment, so that guests can exercise in the room, and also provides a variety of pillows, luxury mattresses, aromatherapy sleep lights, etc., multi-sensory sleep experience to ensure guests' comfortable sleep.
Carry the communication function and create a multi-dimensional interactive experience space
Intercontinental Design Innovation Space is not only an exhibition space, but also a platform for in-depth communication between the group and hotel owners and partners. After intuitively feeling and experiencing the layout and functional design of the guest room, the owner can customize the communication with the design team to achieve efficient decision-making and meet the needs of today's owners who want to participate in the design, construction and operation of the hotel. At the same time, IHG will also hold owner exchange meetings, sharing meetings and other activities in this space to share and discuss the latest hotel industry trends and design concepts with owners.
In addition, the Intercontinental Design Innovation Space provides a venue for activities within the Group and has hosted numerous departmental meetings and events since its opening. The flexible, intelligent and comfortable layout design enhances the meeting experience of participants, enhances the efficiency of team communication, and solves the details that are difficult to reach by traditional communication methods. In the future, the space will host more team and cross-team activities, facilitate cooperation and communication within the Group, and provide better consulting and services for owners.
Based on Chinese consumer demand, promote innovative design landing
As the demand of Chinese consumers becomes more and more diversified, distinctive and creative design has become one of the core competitiveness of hotels, which puts higher requirements on the update and iteration speed of hotel products. Intercontinental Hotels Group is keenly aware of this trend and has created Intercontinental Design innovation Space to lead the new ideas of design innovation in the hotel industry. The design team of the Group will be based here to conduct new thinking and attempts on space layout, room design, functional equipment, technology and process application, and innovate hotel products and design concepts based on the needs of Chinese consumers.
Intercontinental Hotels Group gives full play to its design advantages and hotel operation experience, and continuously presents hotel design works that combine functional practicality and design uniqueness to improve the long-term return rate of the hotel owners. The Group's Quality series hotel brands provide guests with consistent quality service and stay experience through standardized design, and constantly upgrade and refresh to meet consumer needs. In the future, intercontinental Hotels Group will take Intercontinental Design Innovation Space as the driving force for innovation, and continue to launch China-based hotel design products for partners and consumers, leading the new trend of global hotel design.
