On September 26, the signing ceremony of the cultural tourism project in Longhua District of Shenzhen was held at the Weilai City Exhibition Hall in Longhua District. Marriott International's five-star Luxury Collection brand and four-star brand AC will land in Shenzhen North Railway Station International Business District, providing tourists from all over the world with a different high-end hospitality experience.
Huang Limin, member of the Standing Committee of Longhua District Party Committee and Minister of Publicity Department, introduced that Longhua is located in the geographical and geometric center of Shenzhen, with obvious location advantages, convenient transportation, rich tourism resources and profound cultural heritage. In the process of actively promoting the in-depth integration of cultural and tourism development, Longhua has also exposed the shortcomings of high-end hotels. The successful "hand in hand" between Shenye Group and Marriott International Group is a move to make up for weaknesses and strengths, which will help Longhua further enhance its advantages in industrial development.
It is reported that this contract project is the introduction of Shenye Shangcheng University Hotel brand. As one of the 11 state-owned enterprises in Shenzhen to "build a world-class enterprise", Shenye Group Co., Ltd. has been selected as one of the "Fortune China 500" for many years and one of the top 100 housing enterprises in China for more than ten years. Marriott International, founded in 1972, is a world-renowned hotel group with nearly 8,900 hotels across 141 countries and regions under more than 30 industry-leading brands. The successful signing of the project indicates that Marriott International Group's five-star brand Luxury Collection and four-star brand AC will land in Shenzhen North Railway Station International Business District, which will greatly improve the accommodation reception capacity of the district, optimize the business environment of the district, and help Longhua economic development.
The relevant person in charge of the Bureau of Culture, Radio, Television, Tourism and Sports of Longhua District said that in recent years, Longhua District has vigorously promoted the integration of cultural tourism and multi-field addition, focusing on promoting the landing of cultural tourism projects, extending the industrial chain, creating new value, and giving birth to new formats. The successful signing of the cultural tourism project will usher in the first store of Marriott's luxury five-star Collection hotel in Longhua. The hotel project will not only become a new landmark in Longhua City, but also provide a different high-end living service experience for tourists to explore the destination culture of Longhua. "Next, Longhua will also seize the opportunity to take advantage of the situation and promote the landing of more major cultural tourism projects." Through the project drive to enrich the format of cultural tourism, make up for the shortcomings, activate consumption, release new momentum for the integrated development of cultural tourism in the whole region, and promote the deep integration of cultural tourism and high-quality development of the cultural tourism industry."
