Cultural travel and health

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Juli Cultural Tourism health industry vivid interpretation of "There is a life called Yunnan"

On June 18, 2024, Yunnan Urban-Rural Investment Company will celebrate its 16th anniversary. In the past 16 years, the company has adhered to integrating and serving the national development strategy, adapted to the trend of The Times, seized policy opportunities, focused on the five major areas of affordable housing, ecological environmental protection, new urbanization, cultural tourism and health care, and rural revitalization, and fully demonstrated the responsibility and responsibility of state-owned enterprises in promoting the high-quality economic and social development of Yunnan Province. Based on the new journey, we have thoroughly implemented the "3815" strategic development goals of Yunnan Province, guided by the group's "3512" development goals, focused on the main responsibility and main business, continued to consolidate the advantages of urban and rural construction, deeply participated in rural revitalization, made every effort to play a good industrial service brand, and polishing the cultural tourism brand. On the occasion of the 16th anniversary of the establishment of the company, the wechat public account opened a "16th anniversary" column, telling the road of connotative high-quality development of the enterprise from the perspective of the business sector.



[Cultural Tourism Health Care] The company has deeply integrated into the construction of Yunnan culture and tourism strong province, deeply practiced "there is a life called Yunnan", explored the "agriculture, culture, health and tourism" whole industry chain in-depth integration development mode, and built a "12312" cultural tourism health care industry development pattern. Invest and operate 1 provincial tourism resort, 2 provincial health demonstration zones, 3 national AAAA scenic spots and 12 high-quality hotels. Cultural tourism and health care industry has become a new engine to promote the development of the company.



Maitreya Dong Fengyun International Health Tourism Resort

Maitreya Dongfengyun International Health and Wellness Tourism Resort is located in the south of Maitreya City, Honghe Prefecture, Yunnan Province. It is an international living and wellness destination "based in Yunnan and facing the world" with cultural tourism, health and art as the core. The resort has built original art buildings such as Kaleidoscope Art Museum, Banduoyun Art Club living Room, Agricultural Reclamation Museum and Seal Square, and has put into operation the MGallery Select Hotel, International Art Center, cultural and creative Market, Muxingu International Health Resort and other business forms. It has been awarded the national 4A-level tourist attraction, Provincial tourism resort, provincial health Demonstration Area, and characteristic Town of Yunnan Province. It has been selected as the national excellent case of rural revitalization and the benchmark model of provincial green beauty scenic spot, and has become a model of the integrated development of "agriculture, culture and health tourism".



Nandian Cloud hidden international health Spa resort

Nandian Cloud Hidden International Resort is located in Lianghe County Hexi Village, 6 km away from Lianghe County, 43 km away from Tengchong city, 50 km away from Tengchong airport. With an altitude of 1,084 meters, the annual average temperature of 18.3℃, the annual average air quality (AQI) of 31, and the concentration of negative oxygen ions of 13,800 /cm³, it is a livable zone and health resort with high gold content in China and even the world. The total planning area of the project is more than 4,000 mu, the first phase covers an area of about 208 mu, the plot ratio is 0.3, the building density is only 17%, the green land rate is as high as 37%, covering the resort hotel, hot spring center, forest medical care, water courtyard, the mountain apartment and other properties as one. The project relies on the four natural mineral hot springs and the superior valley ecological environment in the plot, and integrates mountains, water, towns, fields and valleys into one valley, striving to create a hot spring health holiday destination in western Yunnan.



Shangri-la "Moonlight City"

Shangri-la "Moonlight City" is located in Jiantang Town, Shangri-La City, only 800m away from Dukezong ancient City, 2km away from the airport, about 2.5km away from the train station, in the entrance gate of Shangri-La. The project inherits and continues the Tibetan architectural style of the ancient city of Dukezong, carries out a comprehensive "quality improvement and expansion" of the ancient city of Dukezong, strives to build a world-class international Tibetan tourism characteristic town suitable for living, business, business and tourism, polish the cultural tourism core of Diqing and Shangri-La city card, and realize the comprehensive upgrade of Diqing regional tourism distribution, tourism services and other functions. At present, the first project area, the Lotus Lake, the experience center, the "Blue Moon Flower Street", the Flower Sea Avenue, the colorful prayer tower online red card point has been completed and opened to the public. The Moonlight City · Lian Wan built by the project has become the first high-quality residential community in Diqing Prefecture with a green rate of 42.5% and a high parking space ratio of 1:2.



Mu Xin Valley International health Resort

Mu Xin Gu International Health Resort is located in the Dongfengyun International Health Tourism Resort. By learning from the successful experience of world-renowned health projects, Mu Xin Gu International Health Resort aims to build a world-class healthy life destination. In the 500 mu mountain and valley land, Mu Xin Gu International Health Resort takes "making sub-healthy people healthy and healthy people healthier" as its mission. With the system of health environment, health service, health project and health residence, we will build a health resort integrating health management center as the core, spa center, happy health sports center, forest hot spring area and Zen tea culture center.

The project has abundant natural resources in the 4A-level scenic area, and gathers many iconic art buildings such as Kaleidoscope Art Museum, International Art Center, Town Museum, Half Cloud Art Restaurant, MGallery Selection Hotel, and Niudouro Music Farm. Nature and art complement each other, creating a multi-interactive art and health life.


The green flies into the water and the green covers the trees."

Maitreya is known as the blessed land of Southern Yunnan since ancient times, and has the same name as the future Buddha "Maitreya".​ Maitreya Temple was built during the reign of Tomorrow Qi, rebuilt during the reign of Qing Emperor Qianlong, and expanded and completed in 1999. The temple boasts the grand Buddha, Great Luck, Great Hung, Heavenly King, and Great Wisdom five houses, and is composed of Maitreya Cloth Bag Phase, Maitreya Strong Ba phase, Maitreya Immortal light phase, Maitreya Heavenly Crown Phase, and Maitreya thinking phase. 1999 steps along the mountain, 19.99 meters high Maitreya Buddha stands on the top of the mountain, smiling and blessing sentient beings.



Kexi town scenic spot

"Ke Yi" means "good luck" in the Yi language, which has a history of more than 360 years. It is one of the birthplace of the world's top ten famous songs "A Xi Jumping to the Moon" and the most popular place of the creation epic "A Xi Xianji". "A Xi Yue" was listed as a national intangible cultural heritage in 2008, and Keyi has successively won the titles of "National ecological Culture Village", "National Unity Village", "National Forest Tourism Demonstration Village" and "China's most beautiful leisure village". In 2009, the 16th Association of Anthropology and Ethnology was held in Kunming, and Keyi was listed as one of the five investigation sites.


Keyi Ancient village is the Yi branch of A Xi people's settlement, there are 204 households 750 people. The people of Keyi are simple and have always continued the original ecological tradition of Axi, with unique national characteristics of festival celebrations, folk songs and dances, eating habits, houses built on the mountain, scattered and preserved the rustic style. As the most representative ancient village of Maitreya Ashi culture, Keyi is a national AAAA scenic spot integrating karst landform scenery, Yi culture and folk customs. There are many scenic spots in the scenic spot, such as fairyland with dense branches, tiger hills and forests, Keyi ancient Village and Yi Museum.

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