On July 1, the cultural and creative store jointly built by Grand Hyatt Changsha and Hunan Museum officially set sail at Grand Hyatt Changsha. The two sides will use their unique resources and advantages to work together to carry out more extensive and innovative cross-industry cooperation. And is committed to promoting the deep integration of culture and tourism industry, in order to enhance the communication and influence of Hunan culture, and jointly lead guests to embark on a more cultural experience of Star City.
Hunan Museum is the largest museum of history and art in Hunan Province, and also an important window for domestic and foreign tourists to understand Hunan and Chinese history and culture. With its rich collections, unique exhibitions and quality services, it has attracted countless tourists to visit and become an important cultural landmark in the provincial capital of Changsha. Similarly, Grand Hyatt Changsha, as the leading hotel brand in Changsha, has won market recognition for its core geographical location and attentive service, and is an ideal choice for business and leisure travelers. As a new medium, the cultural and creative store will deeply tap the dual IP potential of "Grand Hyatt Changsha ✖ Hunan Museum" cultural and tourism.
Meng Xiangjin, General Manager of Grand Hyatt Changsha, said: "Grand Hyatt Changsha implements the call of the Provincial Party Committee to 'adhere to the fundamental orientation of high-quality development and promote the intensive and refined development of the province's tourism industry' and the work goal of 'new economy of wine tourism scene, enabling the new trend of the wine tourism industry' proposed by the Changsha Tourism Hotel Association. The cultural and creative store project jointly launched by Hunan Museum in the hotel lobby will actively promote the integration of culture and tourism. Welcoming guests from all over the world."
By integrating the profound cultural heritage of Hunan Museum, it injects new vitality and connotation into the cultural experience of the hotel. This not only allows guests to enjoy a comfortable stay, but also to deeply feel the historical, artistic and humanistic charm of the museum, thereby enriching and refreshing their hotel cultural experience. On the other hand, the purchase experience of museum cultural and creative products can also be upgraded through the improvement of hotel quality. As an important place for guests to rest and communicate during travel or business trips, the cultural and creative store can provide a rich variety of cultural and creative products for guests to choose. At the same time, the hotel can also take advantage of its own service advantages to provide tourists with high-quality shopping consultation and after-sales service, so that guests can choose their favorite cultural and creative products in a relaxed and pleasant atmosphere as the accompanying gift of the trip. Such integration not only brings new development opportunities for the hotel and the museum, but also brings a more comprehensive and in-depth cultural experience for guests, and promotes the inheritance and exchange of culture and art.
